PREPARING FOR A NEW BUSINESS ENVIRONMENT
WHICH IS COMPLEX AND DEMANDING TAKES A DIFFERENT KIND OF DEGREE
In many ways, the generic MBA programs of typical business schools have become outmoded. In today's
complex business environment, it is imperative that managers understand not only the elements of
traditional managerial domains such as economics and finance but that they also have deep knowledge
of the innovative process. Modern innovation is more than just about technology. It entails understanding
various factors both within the corporation and in the larger business context:
- Organizational structures which are seamless 24/7 global entities
- Knowledgeable customers who are important sources of innovation
- New business models based on technology-enabled innovations are emerging
- The rise of new competitors
- Different skill sets and talent needed for developing hybrid physical/digital/wireless products and
services
- Venture capital and venture creation
- Revitalized R&D
- The impact of technology throughout the enterprise
- Knowledge Management
- A business environment that is increasingly made up of networks of customers, suppliers, outside
experts and universities
- The move toward globalization of markets
EDUCATION AS THE STARTING POINT
The AMOT Program is a sophisticated and unique educational experience. It is not a training program nor does it
provide easy answers and a 'cook book' of managerial skills. Instead, it is a state-of-the-art education which
provides participants with frameworks for thinking and learning about the challenges and issues confronting managers
in a continually evolving business landscape. It is this emphasis on learning which is the cornerstone of the AMOT
program.
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